Palpitaria believes information should be handled with the same care as any other important business resource.
This Privacy Policy explains which personal data may be processed when someone visits our website, contacts us, completes a form or starts a commercial relationship with Palpitaria.
It also explains what this information is used for, who it may be shared with and which rights you may exercise.
For processing carried out on our own behalf through this website:
Palpitaria® – Uncomplicated Marketing Consultancy
CNPJ (Brazilian business registration)
58.752.801/0001-93
General enquiries
contato@palpitaria.marketing
Legal and privacy enquiries
juridico@palpitaria.marketing
Palpitaria may receive information you provide directly, such as:
name; business; position or role; phone number; email; information submitted through forms; messages sent via WhatsApp or email; information shared during a business conversation.
There may also be technical information related to website use, such as:
IP address; device and browser type; pages visited; access date and time; visit source; other technical information generated by the tools actually used on the website.
Collection of this data depends on the technologies present in the published version.
Data may be used to:
respond to enquiries and requests; understand a business before a conversation; process Project applications; manage the Program waiting list; organise meetings and communications; prepare proposals and begin commercial relationships; provide contracted services; improve website functionality, security and experience; understand website use in aggregate where an appropriate tool is in place; fulfil legal, regulatory, tax or contractual obligations; protect the rights of Palpitaria, clients and third parties.
We do not collect data simply because a tool allows us to.
Depending on the circumstances and applicable law, processing may be based on:
consent; necessary steps before entering into a contract; performance of a contract; compliance with a legal or regulatory obligation; the exercise of rights; legitimate interests, where applicable and after considering the data subject’s rights and expectations.
The basis used depends on the specific purpose of the processing.
Palpitaria uses technology providers necessary to operate the website and the business.
These may include services for:
hosting; website infrastructure; Google Workspace; forms; communication; WhatsApp; security; storage; analytics or CRM, where these tools are actually in use.
These providers receive only the information necessary for the relevant purpose and also have responsibilities for the security and protection of data processed within their environments.
Some services used by Palpitaria may store or process information in other countries.
Where personal data is transferred internationally, Palpitaria observes the rules and safeguards applicable to the relationship and the relevant legislation.
Data is retained for the period necessary to fulfil the purpose for which it was collected and to meet legal, contractual or rights-protection obligations.
Retention periods may vary according to the type of information and the relationship with Palpitaria.
When information is no longer necessary and there is no legitimate obligation to retain it, it is deleted or anonymised where applicable.
Palpitaria uses technical and organisational measures suited to its operations to reduce risks of unauthorised access, loss, alteration, disclosure or misuse of information.
Access to client and contact information is limited to the people and tools needed for the work.
No system is entirely risk-free, but security and access management are part of how Palpitaria works.
Depending on applicable law and your relationship with Palpitaria, you may have rights relating to your personal data, including requesting:
confirmation of processing; access to data; correction; deletion where applicable; information about sharing; portability where applicable; restriction of or objection to certain processing; withdrawal of consent; review of automated decisions where applicable.
Some requests may be subject to limitations or legal retention obligations.
To exercise a right: juridico@palpitaria.marketing
Palpitaria may request sufficient information to confirm the identity of the person making the request.
The website may link to services and websites operated by other businesses, such as social networks, forms and communication tools.
When you leave Palpitaria’s environment, those third parties’ policies and practices also apply.
Palpitaria’s website and services are intended for businesses, business owners, partners and leaders and are not intentionally directed at children.
If data about children or adolescents is identified as being processed without an appropriate need or basis, the situation will be assessed and corrected.
This Privacy Policy may be updated when tools, practices, services or applicable legal requirements change.
The published version always states the date of the most recent update.
Preview for review. Update date to be set on publication.
