A CLEAR UNDERSTANDING OF THE SITUATION
Assessment, context and priorities organised.
Six months to put yourbusiness’s marketing in order.
The Projeto de Marketing Descomplicado Palpitaria®, or Palpitaria’s Uncomplicated Marketing Project, is a strategic consultancy that brings Palpitaria into the business context to understand what is already there, organise priorities and work with the business to build the strategies, tools and structures needed for marketing to work better in a way that makes sense for its reality.
The Project is structured to take place over six months, with a defined timeline, method and objectives for the business.
Apply now
Once we receive your application, Palpitaria contacts you on WhatsApp to schedule our first conversation: the Context Interview.
See how it worksStrategic consultancy
Six-month duration
Individual work with the business
A project with a beginning, middle and end
The problem is rarely a lack of things to do.
Brand, content, website, media, data, AI, team, suppliers, budget, planning, market, timing.
Activities accumulate and, with them, so do decisions, costs, dependencies and the difficulty of knowing whether everything is moving in the same direction.
The Project exists to organise this situation, separate priorities from noise and turn marketing into a structure the business can manage.
We need to organise ourPRIORITIESBRANDPLANNINGMARKETDATABUDGETTIMINGCONTENTWEBSITEMEDIAAITEAMSUPPLIERS
Organise marketing so it works as part of the business.
The Project has a method, timeline and a clear sequence of work.
Palpitaria comes in to understand before proposing, choose priorities before multiplying initiatives and build a strategy that can guide brand, marketing and next steps.
Understand the business, the brand, its history, objectives, audiences, market, current structure and everything already in place in marketing.
Identify problems, opportunities and decisions that truly deserve attention within the Project.
Turn this understanding into strategic definitions, materials, tools, plans, criteria and guidance.
Organise the path so the business, team, agencies, professionals and suppliers can put the decisions into practice.
The project doesn't come with a pre-made package.It comes with a methodology built on more than 15 years of hands-on marketing experience.
The methodology gives structure to the work.
The context of each business determines how this structure will be developed in depth.
A structured understanding of the situation, what is already there, the main problems, opportunities and decisions that need to be organised.
Developing or reviewing positioning, brand architecture and language to guide how the business presents itself, communicates and makes decisions.
Direction to connect business objectives, audiences, brand, market and marketing priorities.
Turning strategy into areas of work, objectives, priorities, sequence, responsibilities and next steps.
Organising the path the business, team and partners need to put decisions into practice.
AUDIENCESBRANDPOSITIONINGLANGUAGECONTENTWEBSITEMEDIAPLANNINGBUDGETDATAKPIsAITEAMSUPPLIERSTECHNOLOGYMARKET
Six months later,your business has clear direction forbrand, marketing and operations.
A WELL-DEFINED BRAND
Positioning and architecture that can guide decisions.
WELL-DEVELOPED LANGUAGE
Criteria to communicate with greater consistency.
OBJECTIVES AND PRIORITIES
Clarity on what marketing needs to help build and what deserves attention first.
A MARKETING STRATEGY
Direction connected to the business, market and business reality.
AN ACTION PLAN
Projects, responsibilities and next steps organised.
CRITERIA AND GOOD PRACTICES FOR BETTER DECISIONS
Greater knowledge to evaluate ideas, opportunities, suppliers, investments and marketing choices.
A CLEARER OPERATION
Roles, responsibilities, partners and activities organised to put the plan into practice.
A CLEAR PATH TO IMPLEMENT MARKETING’S FUTURE
Roadmap to turn strategy into action.
The aim is not to leave the business with more marketing to do. It is to build a strategy that connects brand, business and operations, gives direction to decisions and turns priorities into a plan that can leave the drawing board.
Get my business to this pointThe Project works best when business leaders take part in building it.
DECISION
Owners, partners or leaders need to participate in decisions that define marketing’s future.
PARTICIPATION
Palpitaria builds together with the business. The business brings context, knowledge of the business, information and decisions.
DIRECTION
It makes sense when different initiatives already exist, but lack a common structure to guide marketing.
OPENNESS
Some conclusions will confirm what the business already thinks. Others may call for reviewing earlier choices.
CAPACITY TO IMPLEMENT
The Project builds the direction and the path. The business needs to have or develop the structure required to implement the plan.
Different businesses. Different opportunities.Marketing is always built from the inside out.
See what people say about us
★★★★★
Dra. Érica Lorenzetti
It lives up to its name: “Uncomplicated Marketing”. Bruno combines creativity with organisation and expertise with discipline. The result? A…
It lives up to its name: “Uncomplicated Marketing”. Bruno combines creativity with organisation and expertise with discipline. The result? A consultancy that delivers assessment, action planning and implementation flawlessly. I recommend it without hesitation.
★★★★★
Sílvia Morbi
I have worked with Bruno since 2020, when we began organising Aldeia Florescer’s communication and marketing more effectively. Since then…
I have worked with Bruno since 2020, when we began organising Aldeia Florescer’s communication and marketing more effectively. Since then, he has become an important partner for our business. What I value most is how clearly he explains marketing and strategy, always connecting ideas with what we can put into practice day to day. Palpitaria helped us clarify our positioning, organise our communication and make decisions with much greater confidence.
★★★★★
Dra. Giovana Lanfranchi
Palpitaria helped me see my professional practice as a business and define my positioning more clearly. Today, I better understand my…
Palpitaria helped me see my professional practice as a business and define my positioning more clearly. Today, I better understand my digital presence and feel clearer about what to communicate and how to create content. Marketing has become easier to understand and manage day to day.
★★★★★
Maiara Garcia
One of the things I admire most about Bruno is how he listens. He understands where we are as business owners and builds strategies that…
One of the things I admire most about Bruno is how he listens. He understands where we are as business owners and builds strategies that respect Aldeia Florescer’s reality. That care helped us organise ideas, choose priorities and manage marketing with greater confidence. We recommend Palpitaria whenever we can because we have experienced first-hand the difference this work makes.
First, we understand your business.Then, we decide the best path.
Tell us a little about your business, its stage, structure and what you are looking for.
Before the first conversation, Palpitaria researches the business, brand, channels, digital presence, audience signals and market context.
The idea is to come to the Context Interview with an initial understanding and better questions.
We speak directly with those leading the business to understand the reality behind what we can observe from outside.
After the conversation, we organise the context, problems, opportunities, priorities, capacity and the type of work we believe makes sense.
If we believe the Project can create enough impact to justify the investment, we proceed to present the proposal.
If we do not believe this is the best path at that moment, we explain clearly why and which next steps may make more sense for the business.
If we are a good match — and we hope we are — the next step is to present the proposal.
With the proposal approved, contract signed and initial conditions met, we begin organising the Project and its six-month timeline.
Start with the application
It takes just two minutes and helps Palpitaria prepare better for our first conversation.
Investment
Starting atR$30,000
The Project’s investment depends on the business’s size and the work required to structure its marketing over six months.
The final amount is presented after the Context Interview and Palpitaria’s analysis, together with the recommended scope and timeline.
Want to understand how the Project could work for your business? Start with the application.
Apply now
You can also choose to work with Palpitariaon implementing the plan.
After the Project, some businesses continue with their own team, agencies and suppliers.
Others prefer to keep Palpitaria close as the strategies start being put into practice.
For these cases, there is Acompanhamento de Continuidade (Ongoing Advisory Support), a new engagement with Palpitaria’s consultancy, exclusively for businesses that have completed the Project.
The work is organised around a recurring allocation of consultancy hours to support implementation, analyse what starts happening, help with new decisions and adjust course when necessary.
Frequently asked questions
No. Palpitaria is a strategic consultancy.
During the Project, we research, assess, organise priorities and work with the business to build the definitions, strategies and tools that will guide its marketing.
Implementation can be handled by an internal team, agency, freelancers or other professionals. When needed, Palpitaria also helps define what these partners need to put the strategy into practice.
Yes.
The Project follows a weekly rhythm over six months and, when a stage requires more discussion or collaborative work, there may be more than one meeting in the same week.
Important work also happens between meetings while Palpitaria researches, analyses and develops Project materials.
The Project structures the assessment and priorities, brand strategy, marketing strategy, planning, action plan and the implementation roadmap.
The exact documents, tools, workshops and materials reflect the reality and decisions developed for each business.
Implementation can be handled by the business’s own team, an agency, specialist professionals or other suppliers.
The Project organises the strategy, guidance, materials and path for that implementation.
When it makes sense to keep Palpitaria close after six months, Acompanhamento de Continuidade can support this next stage.
Projetos de Marketing Descomplicado start at R$30,000.
The final investment varies with the business’s size and the work required for the six-month Project.
After the application and Context Interview, Palpitaria analyses the situation and presents a complete recommendation when we believe there is a worthwhile Project to build together.
No.
It helps Palpitaria get to know the business before the first conversation and come to the Context Interview with more context and better questions.
After the conversation and analysis, we assess which path makes most sense for that moment.
Let us see what your business’s marketing can become when everything starts working in the same direction.
Discuss the Project