INDIVIDUAL MEETINGS
Conversations focused on your business’s reality, questions and specific challenges.
12 weeks to better understand your business’s marketing and make decisions with greater confidence.
The Programa Palpitaria® na Prática, or Palpitaria in Practice Program, is a journey for business owners, partners, founders and leaders who want to see marketing more clearly, understand how its different areas connect and make better decisions within their own business.
Over the 12 weeks, we explore this ecosystem, look at your business’s reality and turn learning into priorities and next steps that make sense for the business.
The next group opens soon!
Those already on the waiting list secure 25% off the registration fee.
12 WEEKS
MARKETING FOR BUSINESS LEADERS
5 PEOPLE PER GROUP
INDIVIDUAL MEETINGS
GROUP MEETINGS
Marketing is a system of decisions
that constantly intersect.
Audiences, brand, positioning, language, content, channels, planning, budget, data, technology, suppliers.
The Program helps build an integrated view of this ecosystem, identify where your business should focus attention first and turn this understanding into next steps to make marketing work better within the organisation.
We need to organise theBUSINESSAUDIENCESBRANDPOSITIONINGLANGUAGEPLANNINGBUDGETCHANNELSCONTENTCRMDATAKPIsAITECHNOLOGYSUPPLIERSCRISIS MANAGEMENTBRAND ASSETS
Marketing involves money.
Understanding decisions better helps that budget work harder.
When you better understand what you are buying, what a tool is for, which problem an action should solve and what needs monitoring afterwards, it becomes easier to assess where to invest and where to stop before spending.
The Program develops knowledge and judgement to reduce decisions on autopilot, avoid investments disconnected from the business’s reality and make better use of available resources for marketing.
FEWER MISTAKES
INVEST WITH BETTER JUDGEMENT
MAKE BETTER USE OF THE BUDGET
MAKE DECISIONS WITH GREATER CONFIDENCE
Marketing starts to make more sense
when the pieces no longer seem isolated.
Over the 12 weeks, each participant uses their own business as the focus of analysis.
The topics bring knowledge, but the work happens when that knowledge meets real situations: what your brand communicates, who it tries to reach, where it invests, how it chooses channels and suppliers, which information it monitors and which decisions are still being made without sufficient judgement.
Practical activities help identify gaps, organise problems, recognise opportunities and choose priorities throughout the journey.
The understanding built during the Program informs individual conversations and helps organise guidance and next steps for the following months.
BRANDAUDIENCESPOSITIONINGLANGUAGEPLANNINGCONTENTCHANNELSBUDGETCRMDATAKPIsAISUPPLIERSTECHNOLOGYCRISIS MANAGEMENT
In three months, you gain a clearer view of the marketing ecosystem that makes sense for your business, how its parts connect and where to focus your energy first.
Understand. Apply. Discuss. Adjust.
Build knowledge to better understand the topics that come up in decisions.
Use activities, tools and questions to immediately examine the reality of your own business.
Bring discoveries, questions and decisions to individual meetings and exchanges with the group.
Organise priorities, review choices and turn lessons into direction for the business.
What the Programa Palpitaria® na Prática includes
GROUP MEETINGS
Discussion of topics, different experiences and exchange with other business leaders.
PRACTICAL ACTIVITIES
Exercises to explore your business’s marketing while each topic is still being discussed.
MATERIALS AND TOOLS
Resources to organise analysis, decisions and activities over the 12 weeks.
More understanding.
Better judgement.
More confidence to lead marketing.
IDENTIFY GAPS
See more clearly where your business’s marketing needs attention.
CHOOSE PRIORITIES
Understand what deserves energy now and what can wait.
CONNECT THE AREAS
See how brand, planning, content, channels, data, technology and suppliers affect one another.
EVALUATE THE WORK BETTER
Have better judgement to assess ideas, proposals, strategies, results and recommendations.
LEAD TEAMS AND SUPPLIERS
Take part in conversations with better questions, clearer objectives and greater ability to evaluate the proposed path.
BUILD ACTION PLANS
Turn gaps and opportunities identified during the journey into next steps suited to the business’s reality.
The Program strengthens business leaders’ ability to understand the situation, use resources more effectively and make marketing decisions with greater confidence.
Space to exchange ideas with Palpitaria and others facing real business decisions.
Each group brings together up to five people, representing up to five businesses.
This size keeps conversations close, makes room for questions and allows the specifics of each business to become part of the journey.
5 PEOPLE PER GROUPINDIVIDUAL MEETINGSGROUP MEETINGSACTIVITIES APPLIED TO THE BUSINESSNETWORKINGEXCHANGE WITH OTHER BUSINESS OWNERS
Competing businesses or businesses in the same sector do not join the same group.
The composition considers participants’ compatibility so the exchange is useful, open and comfortable.
For business leaders who have realised that marketing is on the agenda every week.
BUSINESS OWNERS
Who need to decide where to invest, whom to hire and what to prioritise.
PARTNERS
Who take part in decisions about brand, growth, sales, communication or operations.
FOUNDERS
Who hold much of the context and make the choices that define the business.
LEADERS
Who oversee a team, agency, suppliers or marketing initiatives and want to manage those relationships better.
Signs that P.P.P. is right for you
YOUR BUSINESS IS ALREADY RUNNING.
The challenge now is to manage marketing better within an existing operation.
YOU DEAL WITH MARKETING EVERY WEEK.
Website, content, agency, media, CRM, budget, campaign, supplier. The decisions keep coming.
YOU WANT A BETTER GRASP OF THE SUBJECT TO DECIDE WITH MORE CONFIDENCE.
Information is available, but you still need greater confidence to turn it into judgement.
YOU HAVE STARTED HIRING MARKETING PEOPLE AND SUPPLIERS AND HAVE QUESTIONS.
What to ask for, how to evaluate, which solution makes sense, what to monitor and how to know whether a recommendation is sound.
YOU WANT TO UNDERSTAND WHAT THE TOOLS ARE FOR.
Without needing technical mastery of each one to decide where it belongs in the business.
YOU WANT TO CONTRIBUTE BETTER TO MARKETING CONVERSATIONS.
With greater knowledge to ask, disagree, approve, prioritise and guide.
Join the waiting list
before registration opens for the 2027 group.
25%OFF
2027 group fee
For those who join the waiting list before registration opens
R$4,500A R$1,500 saving for those who arrive early.
The Program can be paid in up to 2 instalments.
1st instalment — 50% on registration.
2nd instalment — 50% in the Program’s second month.
With the waiting-list offer:
2 instalments of R$2,250.
Accepted payment methods:
Pix
bank transfer
boleto (Brazilian payment slip)
Secure 25% off by joining the waiting list now.
A 12-week journey with Palpitaria to understand marketing better and lead your business’s decisions with greater confidence.
Sign-up is free. The 25% off offer applies to those on the list before registration opens for the 2027 group.
Frequently asked questions
The Programa Palpitaria® na Prática takes place over 12 weeks, approximately three months, with a beginning, middle and end.
The journey includes weekly online meetings, activities, materials and applying the topics within your own business.
Up to five people.
The small group allows more room for questions, participation, exchange between business owners and attention to each business’s specifics.
Yes.
The Program combines individual meetings and group meetings.
The individual meetings help explore what arises specifically within each business. The group meetings broaden knowledge through discussions, experiences and questions from other participants.
There are no technical prerequisites.
The Program was built for business owners, partners, founders and leaders who already take part in marketing decisions in their business’s day-to-day life and want to understand the subject better to lead those choices with greater confidence.
The starting point is the business’s reality and the situations the participant already needs to manage.
Competing businesses or businesses in the same sector do not join the same group.
The composition considers participants’ compatibility to preserve openness and quality in discussions.
The 2027 group fee is R$6,000.
Join the waiting list before registration opens to secure 25% off, paying R$4,500.
Payment can be made in up to two instalments of R$2,250, with 50% on registration and 50% in the Program’s second month.
Payment methods are Pix, bank transfer or boleto (Brazilian payment slip).
They are products with different objectives and formats.
In the Programa Palpitaria® na Prática, business owners, partners, founders and leaders broaden their knowledge and ability to manage marketing in their own business over a 12-week journey.
In the Projeto de Marketing Descomplicado Palpitaria®, Palpitaria works individually and in depth with a business, building its marketing strategy, structure and plan alongside its people over six months.
12 weeks to see your business’s marketing with fresh eyes.
Join the waiting list nowThe next group opens soon.
